Archive for the ‘Beauty’ Category

Actually

How crowdfunding is like dating.

Crowdfunding is just like dating in high school, says Candace Klein, CEO and founder of Cincinnati, Ohio-based debt crowdfunding site SoMoLend.
“Everyone wants to date the football player because everyone wants to date a football player,” she says. “In crowdfunding, donors are like that. . . . It’s important, if you are creating a crowdfunding campaign, to create the illusion of success at the beginning.”In other words, before you send out that press release, make sure you have some support. Sending out the press release with $0 toward their goal is the big mistake companies make, she explains.“You want them to log on and see you’ve actually raised money,” Klein says, adding that friends and family are a great start.

Only 30 percent of crowdfunding campaigns are successful, she says.“The largest reason for that is, a lot of project and business owners think, “If I build it, they will come.” That’s not how this works. It’s a full-time job and it takes active planning and active execution throughout the life of the campaign,” she says.

And an active social media presence.“Get five people who are very influential in social media to increase your traffic,” Klein explains.Klein, who is speaking Monday at a CED presentation titled “Tips and Tricks for a Successful Crowdfunding Campaign,” gave us an exclusive preview of her top tips for businesses embarking on a crowdfunding campaign:

“They need to understand which type of strategy they want to take with the business they have.” Klein says donation reward-based crowdfunding works best with consumer products that can be presold, and equity-based crowdfunding works well for tech companies expecting high growth but need a longer time to make profits. She adds that debt-based works well for brick-and-mortars – restaurants, gyms, that kind of thing.
“Small business owners need to understand what they have to disclose.” Klein adds that that includes a business plan and financial statements. “It’s quite a bit of information for a business owner to be comfortable with sharing.”

“Have a strong social media presence and a good group of influencers, people who have blogs that are well-read.” Part of it is having a strong support system, she says.

Video is not optional, she says. “A small business who uses video to communicate a story is about 115 percent more successful than a business who does not. Video is a very important element. It’s kind of like not having a photo on Match.com and no one wanting to date you.”As a lobbyist, Klein worked with Congress and the SEC in the writing and passage of the JOBS Act, which will be part of her talk Monday at American Underground in Durham.

Joining

Joining The Pulpit Hypocrisy Pimps.

Jack Schaap. Eddie Long. Ted Haggard. Creflo Dollar. Jimmy Swaggart. Jim Bakker. Megachurch pastors and televangelists who have peppered America’s religious landscape with scandals in the last generation and have shown America that the pulpit is the most revered source of hypocrisy, hate speech or misogyny – backed by God Himself, of course:

“No woman ever got me involved in ministry. I didn’t follow a woman into ministry. A woman didn’t write this book. No woman wrote the scriptures right here. A man wrote the Bible — got it from God. A man hung on the cross. His name is Jesus Christ and God called a man to lead the church here. Hey! I’m glad I’m a man!”

The portrait of Jack Schaap that will emerge from this latest development in Christian Right circles will no doubt be the same as he has always had, just a trifle more intense. And whether or not he can weather it as one of the supreme hypocrites of the Right remains to be seen: Dollar, Long, Swaggart and Haggard are still around.

Beauty

Lauren Pope dating Wretch 32.

‘The Only Way is Essex’ beauty Lauren Pope is dating rapper Wretch 32, and the couple were recently spotted getting close at London’s Funky Buddha nightspot.
The ‘Only Way is Essex’ beauty – who recently split with co-star Tom Pearce – and the rapper were spotted getting close at London’s Funky Buddha nightspot on Tuesday (31.07.12) at a birthday party hosted by ‘TOWIE’ hunk Joey Essex – and the couple have had a ”real laugh” together on their first few dates.

A source told The Sun newspaper: ”Wretch is a big ladies’ man and gets on really well with Lauren. They have a real laugh together and enjoy each other’s company.

”It’s very early days – they’re some way from being an item – but for the time being they are enjoying the flirting.”

Lauren has been joking with Wretch – whose real name is Jermaine Scott – on twitter, and she took to the social networking site to post a picture of the couple with her fellow ‘TOWIE’ stars James ‘Arg’ Argent and Gemma Collins, who recently hooked up, and said it was a ”funny night” on Tuesday.

As well as enjoying plenty of banter on twitter – where their relationship started to blossom – Wretch has also mentioned the 28-year-old beauty in a track on his new mixtape, ‘Wretchercise’.

Lauren – who previously went out with Kirk Norcross – was recently embroiled in an argument with her ‘TOWIE’ co-star Lauren Goodger after the brunette star started dating Tom following the end of his and Lauren’s relationship.