Archive for the ‘Dating show’ Category

Actually

How crowdfunding is like dating.

Crowdfunding is just like dating in high school, says Candace Klein, CEO and founder of Cincinnati, Ohio-based debt crowdfunding site SoMoLend.
“Everyone wants to date the football player because everyone wants to date a football player,” she says. “In crowdfunding, donors are like that. . . . It’s important, if you are creating a crowdfunding campaign, to create the illusion of success at the beginning.”In other words, before you send out that press release, make sure you have some support. Sending out the press release with $0 toward their goal is the big mistake companies make, she explains.“You want them to log on and see you’ve actually raised money,” Klein says, adding that friends and family are a great start.

Only 30 percent of crowdfunding campaigns are successful, she says.“The largest reason for that is, a lot of project and business owners think, “If I build it, they will come.” That’s not how this works. It’s a full-time job and it takes active planning and active execution throughout the life of the campaign,” she says.

And an active social media presence.“Get five people who are very influential in social media to increase your traffic,” Klein explains.Klein, who is speaking Monday at a CED presentation titled “Tips and Tricks for a Successful Crowdfunding Campaign,” gave us an exclusive preview of her top tips for businesses embarking on a crowdfunding campaign:

“They need to understand which type of strategy they want to take with the business they have.” Klein says donation reward-based crowdfunding works best with consumer products that can be presold, and equity-based crowdfunding works well for tech companies expecting high growth but need a longer time to make profits. She adds that debt-based works well for brick-and-mortars – restaurants, gyms, that kind of thing.
“Small business owners need to understand what they have to disclose.” Klein adds that that includes a business plan and financial statements. “It’s quite a bit of information for a business owner to be comfortable with sharing.”

“Have a strong social media presence and a good group of influencers, people who have blogs that are well-read.” Part of it is having a strong support system, she says.

Video is not optional, she says. “A small business who uses video to communicate a story is about 115 percent more successful than a business who does not. Video is a very important element. It’s kind of like not having a photo on Match.com and no one wanting to date you.”As a lobbyist, Klein worked with Congress and the SEC in the writing and passage of the JOBS Act, which will be part of her talk Monday at American Underground in Durham.

Optimize

A perfect example are the integrated displays. PearsonLloyd had wanted to connect these in a center band to optimize their complexity of articulation. And while this didn’t affect roominess, the band blocked a view into the next row, cutting down on perceived space. So they abandoned the idea. The precise shape of the head/shoulder compartment was honed to accept users of multiple broadness. The lower lumbar adjustments were given massage functions (which sounds like a godsend for anyone who’s gone numb during a long flight). And even the seat textile is wholly custom, bringing in flecks of yellow to warm the otherwise silver sheen. I asked Pearson why many of these pretty obvious improvements hadn’t been made before, why if V-shaped seating is so efficient, it wasn’t simply implemented in the first place? “Simply because design and engineering knowledge evolves,” he responded. “People never arrive immediately at the optimum solution.” Which makes you wonder, with a few more great ideas, how wonderful could Lufthansa’s next new business class be?

Dating show

Bret Michaels not looking for love on new dating show.

Bret Michaels’ representative has shot down rumors the star is set to sign up for another series of his “Rock Of Love” dating show following a split from his fiancee.

The Poison singer enjoyed a long romance with Kristi Lynn Gibson, the mother of his two children, but they split in 2005, only to get back together in 2009 when he suffered a series of medical emergencies.

The 49-year-old asked Gibson to be his wife in December, 2010 as part of the finale of his VH1 reality show “Bret Michaels: Life As I Know It, but he called off the engagement last month.

Reports suggested Michaels was planning to commit to a fourth series of “Rock of Love,” a reality TV show in which women compete to be his next girlfriend, but a spokesperson for the star has denied the rumors.

Rep Jo Mignano says, “The truth is, anyone who knows Bret’s family and knows him as a father and a friend would truly understand that he is hurting over the separation, and the last thing he his thinking about is doing a dating show.”